Back To School Advertising

OK we all know we are in a terrible economic times right now but we have to send our kids back to school. This is a right of passage for every kid in America in August/September  time frame. Now of course as Americans we don’t want to have our children go back to school wearing an outfit they had from last year. This is the time of year to go out and buy our children a whole new wardrobe for the new school year. It’s kind of funny when you think about it but that’s what these ads are telling us to do when they are showing us all the stuff for the back to school ads. They totally want you to believe that your child will not be able to go back to school and learn if you don’t have them outfitted in all new clothes and all new supplies. They focus on making you believe that the only thing for you to do is to rush out and spend all your money on new stuff for your children.

Then they throw in the whole tax free weekend thing that makes you believe you are getting this great deal so you have to spend more so that you can save more. I mean really exactly how much do you save on tax free weekend. Is it enough to make it worth your while to go out and fight the crowd of other crazy people out there trying to do the same thing. Would it not be better if you are having a hard time making ends meet to try out the resale shops, thrift shops, and garage sales. See they don’t do any of this, they don’t talk about this stuff. The advertiser’s don’t care if you have the money or not they don’t care if you have to put this on credit cards or what they just want you to come and spend money with who ever they are advertising for.

So what type of advertising would make me want to come in and buy a product from a company? I would chose to spend my money with a company that stands for the same thing that I do. I would also look for the best product for the best price. Like for example Ross’ stores are one of my favorite places to shop because you can find name brand products in there at much lower prices than you would find at Dillards, JC Penny, or any other name department store. The same for Dillard’s Outlet Store you can go there and purchase things at 75% off the only difference is it is last years clothes. Who cares and who really notices if it’s last years stuff or not.