Baby Boomers

Baby boomers one of the biggest and most influential purchasing groups in America. These are the people who were born between 1946-1964. I for one just made it into this elite group. We were the largest generation and now that we are all reaching our mid-years and have hopefully reached monetary success. This gives us some of the biggest influence ever as far as what companies do well and what companies don’t. A great example of this was the advent of the IPod. It was manufactured and marketed by Apple to the teenagers. Thinking they would like to have portable music available at their fingers tips in a small package. Well teenagers of course started buying Ipods and getting them for presents but an odd thing happened the adults started seeing the advantage of this product also. The Apple Ipod became so big and drove the Mp3 market that even our new vehicles now have connections for an MP3 player. I personally wouldn’t purchase a car today if it didn’t have a connection for my IPod. This is just one prime example of what effect baby boomers have had on our economy and will continue to have.

There is another side of this also. The Baby Boomers all have children and grandchildren now and we want them to have only the best. Most of us will go out and purchase our little darlings whatever it is that they want. I know for me I have a three year old granddaughter that I will buy the silliest things for. On her first birthday I bought her a pink princess TV so she could watch her Baby Einstien DVD in her bed. Sometimes I stop myself and ask where this all stops buy the marketing people thrive on this. They know that we want our kids to have the latest and the greatest and that’s how they write their marketing.